Aspiring digital marketing professionals should have clarity on the various career fields or options available to navigate this dynamic industry effectively. In this article, we will delve into the diverse dimensions in the field of digital marketing ,exploring the key fields that shape its landscape.
1) Digital Marketing Manager
Digital marketing managers are responsible for the overall digital marketing strategy of a company for the performance of digital programs . They run the day-to-day management of projects .Digital marketing manager is responsible for developing, implementing and overseeing long-term digital marketing campaigns analyzing metrics, and identifying trends
● Identifying and testing new digital platforms and tools
● Web analytics tools to monitor site traffic analytics pattern
● Identifying and Optimizing marketing campaigns
● Tracking consumers’ purchase behavior pre and post purchase .
In broad terms, roles of Digital Marketing Manager are Strategy Development ,Campaign Management,Content Management,Data Analysis,Budget etc .
2)Content Managers & Strategists :
A Content Manager is responsible for overseeing the content creation process, managing content assets, and ensuring the timely delivery of high-quality content. Content Strategist focuses on the development and implementation of overarching content strategies that align with business goals and resonate with the target audience.
Key responsibilities include Content Planning,Content Creation,Content Distribution,Content Optimization,Content Performance Analysis
3) SEO Specialist : SEO stands for “search engine optimization.” It is methodology of improving website better visibility i.e improve their visibility in search engine results pages (SERP) in Google, Bing and similar search engine .SERP includeS organic search results, paid Google Ads, Snippets, Knowledge Graphs and video results .The core three types of SEO are on-page, off-page, and technical SEO and Local SEO
4)Social Media Marketer :Social Media Marketers are Digital marketing specialists using social media platforms to promote a company’s product and services . Most Popular platforms used by SMM are Facebook , Instagram, Twitter,Snapchat and TikTok to reach new customers and also engaging old customers
Key Role of SMM are what social networks to use (Platform Management ) Audience engagement , Analytics ,Trend Monitoring ,Influencer collaboration , Social listening .
